Tablet Notebook
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Strategy of Cheap Price in the era of Tablet fails
The article on the "Business Week " United States reported that Acer, Asus and other PC makers in Taiwan have always liked the price war with competitors, Fengqiang market share. However, when the advent of tablet PCs, personal computers, when not brilliant, low-cost strategy will gradually out of order.
In the past, in order to become a leader in the global electronics industry, Taiwan's business has always followed a simple strategy: When the ailing competitors when the price war, competition for market share. For example, in the worst global financial crisis, Acer, Asus focused on the development of a small, inexpensive notebook computers - notebook, to less than major competitors prices.
Acer CEO and president Gianfranco Lanci (Gianfranco Lanci) suddenly announced his resignation; Acer explain the reasons for departure, said Samaranch, mainly because his company's development strategy differences with other directors. What causes so much of Taiwan PC companies suffered setbacks? Apple CEO Steve Jobs answer is (Steve Jobs) and the release of iPad tablet in the April 2010.
Taiwan, the attractiveness of the production of low-end products simply can not and cost roughly the same compared to the Apple Tablet PC. Before the advent of the iPad, the global notebook PC shipments to double-digit growth every year, but with the launch of Apple's tablet, notebook computer market began to decline: the first quarter of 2011, shipments increased by only 1 %. Post-PC era began in 2010, Taiwan companies are in great helpless.
Now, they just rush to prepare to launch its own Tablet PC. Acer said the Tablet PC will soon be publishing a variety of products, ASUS Eee Pad Transformer also accept orders for Tablet PC. The two companies launched one year later than Apple Tablet PC. IDC analyst Bryan Enma (Bryan Ma) said: "The question is not whether you have Tablet PC, as other companies also have launched this product. The point is that what is unique your product own compared to competitors ?
To compensate for the losses caused by late reaction, Acer and ASUS PC may be used in a time-tested strategy: low price market share from rivals. However, the reputation for high-end products, known for Apple's changed the strategy, not to give opponents time to breathe. The company iPad pricing is very low, so that the tablet has already become a low-priced products. Capital market research analyst Clark Balai Ke Yang (Kirk Yang) said: "Apple wants to compete for market share as fast as possible, so that competitors can not take a slice from. This is nothing sort of the elimination of opponents. "
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